Emanuel Iwuji is a bodybuilder and a fitness chef that from a lean boy became a national and regional champion.
We took on what he does and offered him to make it an overall finished brand. The first step was to take a photo shoot we were going to use in different presentation materials. In order to tell his story the crew of Take A Pixel along with our creative team decided to shoot him while doing everyday exercises in a rather untraditional way – using healthy cooking ingredients. This way we managed to capture what Emo actually does.
Next stop was his online presence, the creation of a Facebook page, website, his own online reality show and the path to his dreams.
Today Emo remembers the start of our journey with a smile and says he is more than happy to do what he’s been dreaming about ever since he first took on the fit lifestyle.